
About RBA
Welcome to RBA Solutions!
I'm Rhys, the guy who started it all. Our mission? To bring a breath of fresh air to sustainability in the hospitality industry. My own path here has been quite the adventure, mixing a dollop of professional know-how with my love for sports and a hearty dedication to keeping our planet green…
For years, I dipped my toes in different roles but never quite found my jam. That changed when I dived into the world of sports branding, collaborating with major global sports bodies to jazz up stadiums. Then, COVID hit, and, well, I had to take a different turn not once, but twice, thanks to redundancies. But hey, every cloud...
My real passion? Football coaching. Over 25 years, I've gone from kicking a ball around to coaching at both grassroots and professional levels right here in the UK. There’s nothing quite like the buzz of helping folks smash their football goals and leading teams to victory…






Being made redundant a second time really threw me, especially as I’d just become a dad. Stressful, yes, but it also lit a fire in me to take the plunge and start my own thing. With a rich tapestry of experience and a drive to make a difference, I was ready to be the kind of role model my daughter could look up to…
One night, while staying in a hotel, it hit me: we can totally ramp up our game in sustainability. That sparked the idea to help folks in the hospitality biz meet their green goals…
At RBA Solutions, we’re all about the power of small changes. Every hotel we help is a step toward a better planet and a brighter future for all our kids…
